Prepared for Rehab Chiro Coach

The Paid Acquisition System Rehab Chiro Coach Has Never Built

You built a $1M practice and a coaching business without a single Meta ad. Here is what happens when you turn the engine on.

4Ad Scripts

1VSL Script

7Nurture Emails

0Pixels Found

5Pages Scraped

Why We Reached Out

You Are Doing $1M+ Without Ads. That Is Rare.

We researched Rehab Chiro Coach top to bottom. Scraped every page. Checked your Facebook Ad Library. Inspected your site source code for pixels and tracking tools.

Here is what we found: a coaching business that has helped hundreds of chiropractors, runs live events in Orlando, has a weekly podcast, 3 published books, and a 12-month Mastermind where members add $17,000 per month to their revenue on average.

And not a single dollar of paid acquisition behind any of it. No Facebook pixel on any page. No retargeting. No Meta ads. Nothing.

We built you a full paid acquisition system. Ad scripts in your voice, a VSL script for your booking page, and a 7-email nurture sequence for leads who are not ready for a call yet. Everything is below. It is yours whether we work together or not.

Want to Walk Through This Together?

15 minutes. We will show you exactly how we would implement everything below for Rehab Chiro Coach.

Book a 15-Minute Call

Or email colin.d@crdmarketing.com

Your Growth Package

Everything We Built for Rehab Chiro Coach

Click each deliverable below to expand and see the full breakdown

Bottleneck Analysis: 4 Gaps Holding Back Growth

Analysis +

Gap 1: Zero Paid Acquisition

We scraped every page on rehabchirocoach.com and strive2move.com. Checked source code for Facebook pixels, CAPI, Hyros, TripleWhale, and every major ad tracking tool. Nothing. Zero. We checked the Meta Ad Library for your Facebook page. No active ads. No historical ads.

You run a Google Ads agency for chiropractors. You help other people run ads. But you have never turned Meta ads on for your own coaching business.

What this costs you: Every chiropractor who would be a perfect Mastermind fit but has never heard your podcast does not exist in your world. Your competitors in chiropractic coaching are visible to those people. They do not need to be better. They just need to show up where you are not.

Gap 2: No Ad Creative

45 YouTube videos. A weekly podcast with client success stories. Instagram content almost every day. But zero ad creative. Not a single piece of content designed to run as a paid ad with a call to action.

Your case studies are incredible. Luke went from $30K to $90K per month. Kyle does $50K to $70K with Fridays off. But those stories live inside podcast episodes that 300 subscribers hear. They need to be in front of the 50,000+ chiropractors who have never heard of you.

Gap 3: No Video on Your Strategy Call Page

Your booking page at go.rehabchirocoach.com/strategycall is a GoHighLevel form. Qualifying questions and a submit button. No video. No testimonials. No proof.

What this costs you: Strategy call pages with video convert 30% to 80% higher than text-only forms. If you get 20 calls per month from organic, adding a VSL could push that to 30 to 40 with zero additional traffic.

Gap 4: No Email Nurture for Warm Leads

No ConvertKit. No ActiveCampaign. No Klaviyo. No email capture forms beyond the strategy call application. Your website mentions "Download our exclusive rehab checklist" but there is no visible opt-in page.

What this costs you: Your only conversion path is "book a strategy call." Everyone not ready for a call leaves and never comes back. Most coaching prospects need 5 to 12 touchpoints before buying. Without email capture, you lose them in the decision window.

Paid Acquisition Strategy for Rehab Chiro Coach

Strategy +

Why Meta Ads Make Sense for You Right Now

1. Proven offer. Your Mastermind is not new. You have case studies with specific numbers. Luke: $30K to $90K per month. Kyle: $50K to $70K per month with Fridays off. Jeremy: at a foam pit with his kids while his clinic runs. Average member increase: $17K per month. This level of proof converts cold traffic.

2. High lifetime value. A 12-month Mastermind membership is likely worth $10K to $25K to your business. Even at conservative numbers, you can spend $500 to $2,000 to acquire a member and maintain massive margins.

3. Content library ready to repurpose. You have 45 YouTube videos, weekly podcast episodes with client interviews, and daily Instagram content. That is an ad creative library sitting unused.

4. Your audience is targetable. Chiropractors are a defined professional group. Meta lets you target by job title, education, interest in chiropractic publications, and professional associations.

Recommended Platform Strategy

Primary: Meta (Facebook + Instagram)

Cold traffic campaigns targeting chiropractors and practice owners
Warm traffic retargeting visitors to rehabchirocoach.com (once pixel is installed)
Lookalike audiences from your email list and website visitors

Secondary: YouTube Ads (Phase 2)

Repurpose podcast content into YouTube pre-roll ads
Target chiropractors watching business content on YouTube

Budget Framework

Scenario	Monthly Spend	Cost Per Lead	Expected Calls/Mo	Expected Closes/Mo
Conservative Start	$2,000	$30-$50	15-25	2-4
Growth Mode	$5,000	$25-$40	40-60	5-10
Scale	$10,000+	$20-$35	80-120	10-20

Your average member increase of $17K per month means each member you close pays for themselves many times over.

First Campaign Concept: "The $17K Month"

Campaign objective: Strategy call bookings

Target audience: Chiropractors who own their practice, aged 28-55, US only. Interest targeting: chiropractic associations, business coaching, practice management software (Jane, ChiroTouch, etc.)

Campaign structure:

3 ad sets (cold audience, lookalike, retargeting)
4 ad creatives per ad set (see ad scripts below)
Conversion event: strategy call booking
Daily budget: $65 per day ($2,000/month starting)

Landing flow: Ad -> Strategy call page (with VSL) -> Confirmation -> Pre-call email -> Call -> Close

What Needs to Happen First

Install Facebook pixel on rehabchirocoach.com and go.rehabchirocoach.com
Add conversion event tracking to the strategy call form submission
Film the ad scripts below (or use podcast clips as creative)
Launch first campaign at $65 per day

Ad Script 1: "The $17K Gap"

Ad Creative +

Format: Talking head, direct to camera, 60-90 seconds

Angle: Lead with the average result, then explain why

Hook (first 3 seconds) Our Mastermind members add $17,000 a month to their practice revenue within 12 months. On average. Story (15-30 seconds) Here is why that number matters. Most rehab chiropractors are doing $15K to $30K a month. They are stuck treating patients all day. They are afraid to raise their prices. They do not have systems. They do not have a team. And they think working harder is the answer. It is not. The answer is building a business around the clinic, not just a clinic. Result (15-20 seconds) Luke came to us doing $30K a month. Now he does $90K. Kyle does $50K to $70K a month and takes Fridays off to be with his son. These are not exceptions. They are what happens when you have the right systems and the right coaching around you. CTA (5-10 seconds) If you own a rehab chiropractic practice and you want to build a real business around it, click below and book a free strategy call with our team. We will map out exactly what is holding you back and how to fix it.

Ad Script 2: "The Pricing Fear"

Ad Creative +

Format: Talking head with b-roll, 45-60 seconds

Angle: Address the #1 fear rehab chiropractors have

Hook (first 3 seconds) If you are a cash-based chiropractor charging $80 to $150 a visit, you are competing on price in a game you cannot win. Problem (15-20 seconds) You went to school for 7 years. You got certified. You built a practice from nothing. And now you are afraid to charge what you are worth because someone down the street charges less. Here is the thing. Competing on price means you need more patients, more hours, more stress, and less margin. That is not a business. That is a job with worse hours. Solution (15-20 seconds) The chiropractors in our program raise their prices and their patient volume goes UP. Not down. Because when you position yourself as the expert, not the cheapest option, the right patients find you. And they stay longer. CTA (5-10 seconds) Book a free strategy call with our team. We will show you exactly how to raise your prices without losing a single patient. Link below.

Ad Script 3: "Built It Without You"

Ad Creative +

Format: Conversational storytelling, 60-75 seconds

Angle: Time freedom through systems

Hook (first 3 seconds) One of our Mastermind members sent me a photo last month. It was 11 AM on a Monday. He was at a foam pit with his kids. His clinic was open. His team was treating patients. Revenue was coming in. Story (20-30 seconds) A year ago, that same guy could not leave his clinic for a single day without things falling apart. He was the bottleneck in every process. Scheduling. Billing. Patient follow-up. Marketing. All of it ran through him. We did not just teach him how to grow. We taught him how to build something that does not need him in the room every hour of every day. That is the difference between owning a practice and owning a business. Result (10-15 seconds) His revenue went up. His stress went down. And his kids see him more than they used to. CTA (5-10 seconds) If you are a chiropractor who wants to build a practice that gives you your life back, book a free strategy call. Link is below.

Ad Script 4: "Zero Ads"

Ad Creative +

Format: Direct to camera, casual, 30-45 seconds

Angle: Self-aware humor / pattern interrupt

Hook (first 3 seconds) I run a Google Ads agency for chiropractors. And I have never run a single Meta ad for my own coaching business. Body (15-20 seconds) Everything we have built at Rehab Chiro Coach came from organic. Podcast. Instagram. Referrals. Word of mouth. That is it. If that is what we did WITHOUT ads, imagine what happens when we turn them on. This is the first ad we have ever run. And I wanted to talk to you directly. CTA (5-10 seconds) If you own a rehab chiropractic practice and you want to scale it into a real business, click below. Book a free strategy call with our team. Let us show you what is possible.

VSL Script for Strategy Call Booking Page

VSL +

Format: 8-12 minute video, direct to camera

Placement: Embedded above the booking form on go.rehabchirocoach.com/strategycall

Purpose: Warm up cold and lukewarm prospects before they fill out the application form

Section 1: Hook (0:00 - 0:45) You did not go to chiropractic school to run a business. Nobody taught you how to price your services, hire an associate, or build systems that work without you standing over them. But here you are. Running a practice. Treating patients. And wondering why you are working 50 hours a week and still not making what you thought you would. I am Justin Rabinowitz. I own Strive2Move, a $1M cash-based rehab chiropractic practice in New Jersey. And I coach chiropractors on how to build the business side of their practice so they can actually enjoy the career they chose. In the next few minutes, I want to show you exactly how our Mastermind members are adding an average of $17,000 a month to their practice revenue. And why most of them say they wish they had started sooner.

Section 2: The Problem (0:45 - 2:30) Here is what I hear from every chiropractor who comes to us. "I am good at what I do. My patients love me. But I do not know how to grow this thing without burning out." The problem is not your skills. You are a great clinician. The problem is that nobody taught you the business skills that make a practice actually work. You are afraid to raise your prices because you think patients will leave. You are doing everything yourself because you do not trust anyone else to do it right. You are stuck seeing patients 8 hours a day with zero time to work ON the business. And the worst part? You see other chiropractors out there who seem to have figured it out. They are hiring associates. They are taking Fridays off. They are opening second locations. And you are wondering what they know that you do not. It is not talent. It is systems. And coaching. And someone who has already built what you are trying to build showing you the exact steps.

Section 3: The Solution (2:30 - 4:30) That is what we do at Rehab Chiro Coach. Our Chiro Biz 101 program is a 7-week course that gives you the fundamentals. Marketing, systems, profitability. Members increase revenue by 50% to 250% in 7 weeks. Our Rehab Chiro Mastermind is a 12-month program for chiropractors who are serious about scaling. You get direct coaching from me and my team. You get the playbooks, the templates, the scripts. You get a community of chiropractors who are building alongside you. And you get live events where we go deep on the problems that matter most. This is not a course you watch and forget. This is a year of building with people who have done it.

Section 4: Proof (4:30 - 7:00) Let me show you what this looks like in practice. Luke came to us doing $30,000 a month. After implementing our systems, he scaled to $90,000 a month. And he spent two weeks in Rwanda with the Canadian National Team while his clinic kept running without him. Kyle consistently earns $50,000 to $70,000 a month and takes Fridays off to spend with his young son. He did not sacrifice growth for freedom. He got both. Jeremy wanted more freedom. After installing the systems he learned through our program, he sent me a photo from a foam pit with his boys at 11 AM on a Monday. His clinic was open. Revenue was coming in. He was playing with his kids. And across all established members, we see an average revenue increase of $17,000 per month within 12 months. These are not outliers. These are chiropractors who showed up, did the work, and followed a proven system.

Section 5: How It Works (7:00 - 9:00) Here is what happens when you book a strategy call. Step 1: You fill out the short application below this video. It takes about 2 minutes. Step 2: Our team reviews your application and we get on a call. 15 to 30 minutes. No pitch. We want to understand where your practice is, where you want it to be, and what is getting in the way. Step 3: If we think the Mastermind or Chiro Biz 101 is the right fit, we will tell you exactly how it would work for your specific situation. If it is not the right fit, we will tell you that too. No pressure either way. We are not for everyone. We work with chiropractors who are ambitious, coachable, and ready to invest in their business. If that is you, this call will be the most productive 30 minutes you spend this month.

Section 6: CTA (9:00 - 10:00) Scroll down and fill out the application. It takes 2 minutes. If you have been thinking about getting coaching for your practice but kept putting it off, this is your sign. The chiropractors who are scaling right now did not wait for the perfect time. They just started. I will see you on the call.

7-Email Welcome Nurture Sequence

Email +

Trigger: Prospect downloads lead magnet or opts in through new email capture form

Goal: Move them from "interested but not ready" to "book a strategy call"

Spacing: Email 1 on opt-in, then every 2-3 days

Email 1: Welcome + Lead Magnet (Day 0)

Subject: Here is your checklist

Your checklist is attached. Use it. But I want to be straight with you about something. A checklist is not going to change your practice. Action is. And I say that as someone who spent years learning the hard way that knowing what to do and actually doing it are two completely different things. I am Justin Rabinowitz. I own Strive2Move, a $1M cash-based rehab chiropractic practice in New Jersey. I also run Rehab Chiro Coach, where we help chiropractors build real businesses around their clinical skills. Over the next few emails, I am going to share the specific things that made the biggest difference in my practice and in the practices of the chiropractors I coach. Not theory. Not "10 tips for growing your practice." Real stuff that moved the needle. If you find it useful, great. If not, unsubscribe anytime. No hard feelings. Talk soon. - Justin

Email 2: The Pricing Problem (Day 2)

Subject: You are probably undercharging

Here is something I hear from almost every chiropractor who comes to us. "I want to raise my prices, but I am afraid my patients will leave." I get it. I had the same fear. And I was wrong. When I raised prices at Strive2Move, patient volume went UP. Not down. Because the right patients value expertise. They do not shop for the cheapest chiropractor. They shop for the best one. One member went from $30K per month to $90K per month. Another does $50K to $70K per month and takes Fridays off. They did not get there by staying at $100 per visit. If pricing is something you are wrestling with, reply to this email and tell me your current rate and what you are afraid would happen if you raised it. I read every reply. - Justin

Email 3: The "I Cannot Leave" Trap (Day 5)

Subject: Can your clinic run without you?

Quick test. If you got sick tomorrow and could not show up for a week, what would happen to your practice? If the answer is "everything would fall apart," you do not own a business. You own a job with worse hours. I know because I was stuck there too. I was the bottleneck in every process. Scheduling. Billing. Marketing. Patient follow-up. All of it ran through me. The fix was not hiring more people. It was building systems FIRST, then hiring people to run the systems. One of our Mastermind members sent me a photo at 11 AM on a Monday. He was at a foam pit with his kids. His clinic was open. His team was treating patients. Revenue was coming in. He was not there. That did not happen by accident. He built systems that made it possible. If you want that kind of freedom, book a free strategy call with our team. Link below. - Justin

Email 4: The Hiring Mistake (Day 8)

Subject: Do not hire until you read this

The biggest mistake I see rehab chiropractors make when they try to scale: hiring before they have systems. You bring on an associate or a front desk person, but there is no playbook. No scripts. No SOPs. No clear expectations. So the new hire stumbles, you end up doing everything anyway, and you think "hiring does not work for my practice." It does work. You just skipped a step. Build the system first. Document how you want things done. Create the playbook. THEN hire someone to follow it. In our Mastermind, we walk through exactly how to build those systems step by step. Systems built specifically for rehab chiropractic practices. Because running a clinic is different from running a restaurant or a tech company. If you are thinking about hiring (or you already hired and it is not going well), book a strategy call with our team. - Justin

Email 5: Sales Is Not a Dirty Word (Day 11)

Subject: Sales is not what you think it is

Most chiropractors hate sales. They did not go to school to sell. They went to school to help people. Here is the thing I wish someone had told me earlier: selling is helping. When a patient comes in with back pain and you know you can help them, recommending your treatment plan is not "selling." It is doing your job. But most chiropractors present their care plan like they are apologizing for the price. They downplay the value. They give discounts before anyone asks. We teach our members how to communicate value so patients say yes confidently. Not through manipulation. Through clarity. Through showing the patient exactly what their problem is, what the plan looks like, and what the outcome will be. When you frame it right, the close rate goes up and the patient feels BETTER about the decision. Reply to this email if sales is something you struggle with. I will send you the exact framework we teach our Mastermind members. - Justin

Email 6: Social Proof Stack (Day 14)

Subject: What $17K per month looks like

I want to show you what our Mastermind members are doing right now. Luke came in doing $30K per month. He now does $90K. And he spent two weeks in Rwanda with the Canadian National Team while his clinic ran without him. Kyle earns $50K to $70K per month. Takes Fridays off to be with his son. Jeremy sent me a photo from a foam pit with his boys at 11 AM on a Monday. Clinic open. Revenue coming in. He was not there. Across all established members, the average revenue increase is $17,000 per month within 12 months. These are chiropractors who were exactly where you are right now. They made one decision. They got in the room. If you are ready, book a strategy call with our team. 15 minutes. No pitch. - Justin

Email 7: The Close (Day 17)

Subject: Last thing from me for a while

I have sent you a few emails over the past couple weeks. If any of it resonated, here is what I would do. Book a free strategy call with our team. 15 to 30 minutes. We will look at where your practice is right now, where you want it to be, and map out exactly what is standing in the way. If we can help, we will tell you how. If we cannot, we will tell you that too. No pressure either way. Either way, everything I have shared with you is yours. Use it. Raise your prices. Build your systems. Get your life back. And if you ever want to go deeper, you know where to find me. - Justin Rehab Chiro Coach rehabchirocoach.com

Ready to Turn the Engine On?

Everything above is yours. Use it however you want. If you want us to build and run the whole system, let's talk.

Book a 15-Minute Call

Or email colin.d@crdmarketing.com